About
The Coach Behind 1st & Goal 365.
Coach Block built 1st & Goal 365 because too many families were getting sold dreams instead of plans. Every pillar of this platform exists to fix that.
Coach Block's career has spanned the high school sideline, the college recruiting trail, and the living rooms of hundreds of football families. He's seen the recruiting industry from every angle — and built 1st & Goal 365 to finally tell families the truth.
His philosophy is simple: athletes need real testing and evaluation, parents need real education, and both need a real plan. Not exposure for the sake of exposure. Not camp T-shirts. A plan.
Off the field, Coach Block focuses on character, accountability, and discipline — because the recruiting process isn't won by the most talented kid. It's won by the family that's most prepared.
"We're not selling dreams. We're building plans."
— Coach Block
- Former college football coach
- Recruiting educator and parent advocate
- Founder of the 1st & Goal 365 ecosystem
- Builder of student-athletes on and off the field
- Host of Lunch Time Live and the 1st & Goal Podcast